The evening of Tuesday 7th December saw the highlight of the fashion calendar taking place at The Savoy Hotel and Theatre, The British Fashion Awards. Claudia Winkleman was keeping things in order on the night, playing host to fashion royalty, including Naomi Campbell, Claudia Schiffer, Yasmin Le Bon, Erin O'Connor, Daphne Guiness Alexa Chung and new to the high-fashion pack, Victoria Beckham. There was a common theme amongst those interviewed by VogueTV who stressed they were there to support emerging British talent into a market that, as Claudia Schiffer suggested, is so hard to break into.
Phoebe Philo, Creative Director of Celine was named British Designer of the Year for her wonderful contributions as a designer and her influence on the international stage. A well-deserved accolade, I'm sure we'd all agree. The Isabella Blow award for fashion creator went to Nicola Formichetti for his endless work within the fashion industry, including, but not limited to; high street and high end designer and stylist; editorial roles at V Magazine, Dazed and Confused, Another Japan and Vogue Hommes Japan; world-renowned stylist to Lady Gaga and current Creative Director at Thierry Mugler. He expressed his delight, twinged with sadness, ' It's a great pleasure, but I wish Isabella were here.'
Alexa Chung came out as the public favourite, winning the British Style Award, voted for entirely by the great British public. This award recognises the winner as an ambassador for London style which was dubious as she rocked up wearing classic Chanel! Mulberry won Designer Brand of the year which celebrates the huge impact Mulberry has had this year on the international fashion stage. Victoria Beckham lost out on this award, which many have seen as a good thing. Although Victoria has been making her mark on the fashion industry, is she in the same league as Mulberry yet? She did however, manage to steal the photography limelight, posing with Samantha Cameron who was there to present an award and looked stunning in a full-length Osman gown, just four months after giving birth.
The undisputed highlight of the evening came with Samantha Cameron presenting Lee Alexander McQueen a posthumous award for Outstanding Achievement in Fashion Design. His extraordinary career will see him remembered globally for his incredible tailoring and innovative style both on and off the runway. Two new categories were added to the awards with Naomi Campbell, looking resplendent in Alexander McQueen, receiving a special recognition award for her long and lustrous fashion career. Secondly, Burberry were crowned with a Digital Innovation award, recognising the fact that they are the first fashion house to stream all fashion shows live since September 2009 and that they launched their A/W2010 collection as a fully-interactive, motion-responsive experience.
So another year and another set of deserving winners, proving Britain to be one of the leaders in world fashion.
No comments:
Post a Comment